^ "The Boston Beer Company has a secret weapon, and it isn't a beer"."Wasted: How the Craft-Beer Movement Abandoned Jim Koch". ^ "Boston Beer's Angry Orchard Cider Launches Nationally In April".This decision was made after consumer inquiries about bottles that were broken or overflowing when opened, as well as several follow-up quality tests. On August 4, 2015, Angry Orchard had a voluntary recall of select cases of its hard cider due to concerns of refermentation in the bottles. In 2020, Angry Orchard was the top-selling cider brand in the United States, with sales of $222.4 million that year. As of June 2019, the Cider+Food App is made available only on the App Store (iOS) for all iPhones running on iOS 12. Users of the app can scan their phones over Angry Orchard's bottles of their core styles-Crisp Apple, Rosé, Easy Apple and Pear, with the digital experience guided by head cidermaker Ryan Burk. In March 2019, Angry Orchard launched their Cider+Food App, a first-of-its-kind augmented reality experience that brings cider and food pairings to life. It is refreshing, delicious, and tastes like biting into a fresh apple.
In 2016, Angry Orchard teamed with treehouse builder Pete Nelson to create a treehouse tasting room on Animal Planet's Treehouse Masters. Angry Orchard Crisp Apple is the 1 hard cider in the country.
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